From the Wikipedia entry for Gall’s Systemantics: “all systems failures could be attributed to a single root cause—a failure to communicate.“ And, more often than not, we attempt to fix a failed system with more tools that are substitutions for communication.
All the Jony Ives of the future are already on their design teams right now. Which ones will quit their jobs in frustration, as Jony almost did? Which ones will find a way to become giants? Their destiny isn’t just in the seeds, their raw talent. Reaching these heights depends on the environment employees are put in. And that’s up to the company cultures that can best grow them.