Tag Archives: apple

$100 of Apple’s non-US dollar revenue in Q4 of ‘14 translated to only $85 last quarter, due to the weakening currencies in our international markets… The 8% growth rate I spoke about earlier translates to $80.8 billion in constant currency revenue, which is $5 billion more than our reported revenue.

For perspective, that difference is about the size of the annual revenue of a Fortune 500 company.


How to understand Appleā€™s strategy.