Category Archives: brand

The Keys to a Great Rebrand

  • Be crystal clear on why you need a rebrand
  • Dig deep into your history
  • Be willing to change your story
  • Connect what you’re doing to a futuristic idea – and leave room for others to join
  • Meet your customers where they are
  • Get your key stakeholders deeply committed

Advice from Brian Collins, CCO of branding consultancy COLLINS, and Lelan Mashmeyer, CCO of yogurt maker Chobani. Both are co-founders of COLLINS.