Jake McKee » Blog Archive » 7 ways to support an emotional bond to a product

March 8th, 2012 Post­ed in Uncat­e­go­rized

Humans do some­thing real­ly odd; we form emo­tion­al bonds with phys­i­cal objects. The cof­fee mug we use every morn­ing gives us a sense of com­fort as we start our days. That t-shirt from the Pearl…