Apple buys up all the bus-stop ad space near the Yerba Buena Center for the Arts, the San Francisco venue where it has held its recent events. It then switches its posters while Jobs is speaking. So this past January 27, when I walked into Apple’s iPad debut, the street ads depicted something old; when I left, there’s the iPad everywhere you look. Study the iPad in the poster and its clock says 9:41 a.m. Why? Apple thought of that, too. That’s the exact moment that Jobs revealed the iPad to the world. Somewhere, Kim Jong-il is smiling. Who else but Apple orchestrates its branding to this nth degree?