Five Beliefs that Inhibit Good Design

From the book Predictable Magic:

  1. Quality is more important than design in my business.
  2. It is more important to me to offer great price than a great design.
  3. I would like to have a great design, but I have to launch on time.
  4. Design and aesthetics are too subjective – I need data to make decisions.
  5. I will create the product or service; I trust the advertising experts to tell the story.

(via HBR blog)