From the book Predictable Magic:
- Quality is more important than design in my business.
- It is more important to me to offer great price than a great design.
- I would like to have a great design, but I have to launch on time.
- Design and aesthetics are too subjective – I need data to make decisions.
- I will create the product or service; I trust the advertising experts to tell the story.
(via HBR blog)