“User research is hard — not because recruiting participants and conducting interviews are difficult, the logistics have never been easier or less expensive. True user research is hard to take because it forces you to consider the true behaviors of real people who aren’t like you and quickly reveals wishful thinking.”
“Focus Groups Are Worthless” – Erika Hall
The Keys to a Great Rebrand
Be crystal clear on why you need a rebrand Dig deep into your history Be willing to change your story Connect what you’re doing to a futuristic idea – and leave room for others to join Meet your customers where […]
…no algorithm can replicate human creativity. In fact, creativity is antithetical to the way artificial intelligence works. We develop machine learning by feeding in data about the way people react in certain situations. The point of algorithms is to predict what most people will do and execute that expected action.
“How to thwart the robots: unabashed creativity” – Fast Company
I worry that statements like these misunderstand AI, fetishize human creativity, and underestimate the drive to substitute every human labor with capital.
Whistling past the robot factory…
The Casual Optimist, 2018 Review
One of my absolutely favorite blogs is The Casual Optimist. Written by publicity and marketing guy Dan Wagstaff, it focuses on book design. Here’s his 2018 roundup.
Typeset in the Future – WALL·E
Before we get started, there is an important detail we must clear up. Our hero’s name is not, as you might think, WALL-E. Moreover, it definitely isn’t WALL•E. His name is WALL·E, and that dot is an interpunct, not a […]
Julie Zhuo on the Lessons of Good Design
Julie Zhuo on the Lessons of Good Design “The greatest frustration is feeling like you’re getting too much criticism from too many people (which, according to #2, means your design is not yet good). This is either because a) you’re […]
Design Museum – Arms Trade Out! – Campaign Against Arms Trade
Design Museum – Arms Trade Out! – Campaign Against Arms Trade “It is deeply hypocritical for the museum to display and celebrate the work of radical anti-corporate artists and activists, while quietly supporting and profiting from one of the most […]