“User research is hard — not because recruiting participants and conducting interviews are difficult, the logistics have never been easier or less expensive. True user research is hard to take because it forces you to consider the true behaviors of real people who aren’t like you and quickly reveals wishful thinking.”“Focus Groups Are Worthless” – Erika Hall
…no algorithm can replicate human creativity. In fact, creativity is antithetical to the way artificial intelligence works. We develop machine learning by feeding in data about the way people react in certain situations. The point of algorithms is to predict what most people will do and execute that expected action.“How to thwart the robots: unabashed creativity” – Fast Company
I worry that statements like these misunderstand AI, fetishize human creativity, and underestimate the drive to substitute every human labor with capital.