Each Impact Shares ETF will be created in collaboration with a leading nonprofit to set the qualifications for companies in the fund. In this case, that nonprofit is the NAACP. And in return, the organizations get the fund fees after Impact recoups its operating costs, meaning the NAACP will receive about $5 a year for every $1,000 invested in the fund, which charges investors $7.50, according to Ethan Powell, the founder of Impact Shares.