Thanks to the current Apple vs. Samsung trial, this highly revealing email exchange between Apple marketing chief Phil Schiller and his ad agency TBWA/Media Arts Lab became public. It illustrates a contentious relationship between the two parties…
“And if their client is unhappy, there is almost nothing they can say in their own defense. Their only recourse is to sublimate their own will into even greater efforts at doing whatever it takes to please their client.”
This is the primary reason I switched sides.