There’s nothing about our model that can’t be copied over time. But you know, McDonald’s got copied. And it still built a huge, multibillion-dollar company. A lot of it comes down to the brand name. Brand names are more important online than they are in the physical world.

Jeff Bezos (via designinfo)

(Brand is a by-product of execution. Pinning success on having a innovative “model” or strategy or idea or “first mover advantage” is never enough. There is no sustainable competitive advantage, only sustained competitive execution.)