Microsoft Store and Apple Store compared during 2013 holiday shopping season
One company’s mission is “to create a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most.”
The other company’s mission is “To make a contribution to the world by making tools for the mind that advance humankind.”
It’s clear what mission people respond to most, both customers and employees.
What’s your company’s mission? What’s your personal mission?