I think we can probably do better for consumer names than ‘Nokia Lumia Windows Phone 1020. Yet, because of where both companies are and the independent nature of the businesses, we haven’t been able to shorten that. … Now, we can simplify the overall consumer branding and messaging gets much simpler. That is an efficiency of being one company.
Steve Ballmer, speaking during a conference call on the Nokia deal this morning.
I mean, he actually said this — while typing on his Microsoft Surface RT with Windows RT featuring Office 2011 Pro Plus with Microsoft Live SkyDrive for Enterprise Workgroups using Azure for the Cloud 2013 Bing Edition 7.43 and a Touch Cover.