Nielsen reported this spring that there are now over 5 million cord cutters in the U.S., up from 3 million in 2007. In these “zero tv” households, almost half were under the age of 35.
It’s important to note that “zero TV” doesn’t mean these homes don’t have televisions — most do. It simply means they’re not paying for cable.
The graph above clearly illustrates what might be considered a “trend”. Or, to put it another way, winter is coming.