Nielsen reported this spring that there are now over 5 million cord cutters in the U.S., up from 3 million in 2007. In these “zero tv” households, almost half were under the age of 35.

(via TechCrunch)

It’s important to note that “zero TV” doesn’t mean these homes don’t have televisions — most do. It simply means they’re not paying for cable. 

The graph above clearly illustrates what might be considered a “trend”. Or, to put it another way, winter is coming.