The Apple argument. That argument says: if you do what Apple does — pay extraordinary attention to user experience; make elegant and delightful things — then you will make money. Though Apple continuously proves this argument true, I’m not sure most people will ever believe it. It requires a certain amount of faith, and it requires trusting intuition and taste more than analytics and received wisdom. It requires a belief in humanity — or, perhaps more accurately, respect for humanity — that is believed to be incompatible with business.
And people don’t get fired for measuring things. People don’t often get fired for continuing to do things the same way they’ve always been done. But people do get fired for taking risks that don’t pan out.
At the end of an argument for readable web content (vs monetizable web content), there’s this gem.