Disney Imagineering’s 10 Commandments

How many violations can you find?

Gears Behind the Ears: Mickey’s Rules

  1. Know your audience
  2. Walk in your guests shows
  3. Peabody the flow of people & spaces
  4. Create a visual magnet (“Weenie”)
  5. Communicate w/ visual literacy
  6. Avoid overload & create turn-ons
  7. Tell ONE story at a time.
  8. Avoid contradictions & maintain identity
  9. “Ounce of treatment- tons of treat”
  10. Keep it up (maintain it)