thefanboys.com redesigns the XBox Live interface to reclaim screen real estate for the player. Major change is to knock down screen real estate for advertising from 22% to 8%. Thing about this is that the gamer is Microsoft’s product and the real customers are the advertisers. Under a scheme like this, I wonder what sort of price increase you’d see in XBox Live monthly subscription fees to cover theĀ  assumed loss in advertising revenue.