- Rely on critics
- Use your own products
- Make continual improvements
- Go back to the drawing board
- Design for different kinds of customers
- The importance of frequent failures
- Move quickly, in pieces
- Statistics boulster experience
- Demand excellence, or you’ll get mediocrity
- Create a new type of product
- Offer employees something extra
These are just the latest nostrums without some detail, so I encourage you to go read the article.
UPDATE: Further elaboration by my friend Kip.