I think the time is ripe for the emergence of new styles of innovation. Heretofore, there has been a split between hard or technology-based innovation, and non-technology-based innovation, such as in the arts, media and business, which are generally based on soft qualities like creativity. No longer. In an economy increasingly characterized by information and knowledge, as well as by incredible advances in digital technologies and communications, all innovation – all – has to include technology and creativity; hard capabilities based on science and engineering, as well as so-called soft capabilities based on design and insight.